Colectivo Coffee Merch

Branding & Visual Identity, Logo Design, Packaging Design

For this project, I created fun designs for Colectivo Coffee, a local Wisconsin coffee brand. The goal of this project was to make it look homemade but still high-quality. I wanted these designs to appeal to people who love sustainable, locally sourced, independent coffeeshops. My inspiration came from the vintage Colectivo buses of Buenos Aires, which I paired with natural, holistic influenced design elements. I gave all the images a rough, textured look and used an earthy color pallet to fit the natural and organic feeling of the brand. I also made sure to show that the designs could be used in different ways, like a set of icons in a grid layout, an illustration with overlapping print effects, and a typography design with a latte heart that could be used as a sticker.