Emergen-C

Branding & Visual Identity, Packaging Design,Illustration

For this project, I redesigned the packaging for Emergen-C to create something more visually engaging and noticeable on the shelf. The current packaging feels overly messy and easy to overlook. When I shop, I’m naturally drawn to products with bold, fun designs that stand out right away. I developed a series of three packages using bright colors and simple, eye-catching illustrations to create a strong focal point and clear visual hierarchy. Each design balances playfulness with clarity, which helps to communicate the flavor and product benefits without overwhelming the layout. I also created a refreshed logo and consistent system for typography and product information to unify the series. The final product feels more modern, energetic, and aligned with today’s wellness market.