Pawtentials

Branding & Visual Identity, Image Editing, Layout

For this project, I designed packaging and social media ads for a fictional dog supplement brand called Pawtentials. The concept focuses on personalized supplements tailored each each dog’s specific needs, like digestion, coat health, and dental care. Each package highlights key ingredients and is personally customized with your dog’s name to make it feel more personal. I used bright, playful colors and clean layouts to give the brand a fun and friendly feel. The illustrations and mockups help bring the packaging to life and make it feel cohesive across different formats. The social media ads were designed to show both the product and the personalization aspect in a simple, eye catching way.