Coors Light Ad

Branding & Visual Identity, Image Editing, Layout

For this self directed project, I created a social media graphic that spotlights Coors Light’s eco friendly initiatives. I wanted to connect their identity with their sustainability mission. Using bold halftone photos and a paper cut collage style, I gave the piece a modern, tactile feel. A bright yellow elk paired with the classic Coors blue mountains creates a high contrast, energetic visual that still feels rooted in nature.