Coors Light Ad
Branding & Visual Identity, Image Editing, Layout
The Project
For this self directed project, I created a social media graphic that spotlights Coors Light’s eco friendly initiatives. I wanted to connect their identity with their sustainability mission. Using bold halftone photos and a paper cut collage style, I gave the piece a modern, tactile feel. A bright yellow elk paired with the classic Coors blue mountains creates a high contrast, energetic visual that still feels rooted in nature.
The Result
The final design communicates a “green” message without leaning on the usual environmental clichés. Bold typography and a simple color palette keep the slogan front and center. The result is a “thumb stopping” graphic that feels fresh, nature focused, and fully in line with the Coors brand while highlighting their move to 100% recyclable six-pack packaging.
