Ray-Ban

UX/UI Design, Creative Direction, Brand Identity, Typography

For this project, I used Figma to create a new direction for Ray-Ban called "Roam." I wanted to see how this iconic brand could go beyond fashion and become a tool for outdoor lovers and adventure seekers. My goal was to design a full campaign that helps people find new trails while getting personalized lens recommendations based on the specific terrain they’re exploring.

I developed a cohesive visual system that works across web, mobile, and social media layouts. In order to keep that classic Ray-Ban "cool" but add a technical edge, I used high-contrast typography paired with topographic map textures and a torn paper imagery to represent the transition from the city to the wild.