Beneful

The Project

As part of this brand identity assignment, I developed a cohesive visual system that brings Beneful’s new “handmade, rustic, and natural” personality to life. The goal was to move away from generic pet food looks and create a distinctive style using natural textures and muted, earthy tones. I redesigned the logo with a running dog silhouette, which became the backbone of a flexible system applied across dog food packaging, a brochure, and a subscription box.