Beneful

Branding & Visual Identity, Logo Design, Packaging Design

As part of this brand identity project, I developed a cohesive visual system that brings Beneful’s new “handmade, rustic, and natural” personality to life. The goal was to move away from generic pet food looks and create a distinctive style using natural textures and muted, earthy tones. I redesigned the logo with a running dog silhouette, which became a key visual element used across dog food packaging, a brochure, and a subscription box.